To increase its market share and boost its sales, a company needs to implement effective communication strategies. These techniques allow to make the company or its products known. Depending on the company’s stage of life, type of activity, or target…
Read moreWithin the techniques used by marketers, there are many different types, all with essentially the same objectives, which are to sell newly manufactured products or services. It follows that, in this action, customer loyalty plays a major role through their…
Read moreThe terms SEO and SEA are derived from the English acronyms SEO for Search Engine Optimization and SEA for Search Engine Advertising. Search engine positioning is the process of improving the visibility of a website in the organic or paid…
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